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Pier 1 Imports Trade Perks Campaign
Project type
Campaign, Direct Mail, Art Direction
Date
2020
Role
Art Direction, Designer
Relaunched Pier 1’s “Trade Perks” program for interior designers and retail partners. I led the creative concept and art direction for the direct mail campaign members receive. I designed the mailer, handled the visual direction and directed the copywriting to bring the brand’s perks to life and drive program engagement.
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